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Program at a Glance

Program
Bachelor
College(s)
Rosen College of Hospitality Management
Department(s)
Tourism, Events and Attraction
4
Years
U.S. News & World Report Best Colleges - Most Innovative 2024

Gain a Solid Foundation in Organizing and Leading Top-Scale Events

Event planning is a highly complex and dynamic field that comes with many challenges and opportunities. The BS in Event Management program provides you with the theoretical and practical tools needed to lead the future of the event industry. Our program provides you with a toolbox of resources, best practices and other skills needed to succeed.

Your courses will cover a broad set of skills that prepare you to manage small to large-scale events — from inception to implementation. Learn from world-renowned educators who bring years of experience to the classroom. Explore topics such as event management, including risk management, marketing, finance and logistics while utilizing the newest technologies and emerging industry trends. Plus, you’ll gain greater insight into a wide range of events like fairs, festivals, entertainment and sporting events, meetings and tradeshows. As you progress through your studies, you’ll be ready to break into this fast-paced and rewarding industry from day one.

Internships are a great way to put your skills to the test in real-world situations. You’ll need to complete three paid internships in the event industry prior to completing the program. This provides you with an opportunity to get hands-on experience, as well as make various connections with industry partners around the Central Florida community and beyond.

After earning a degree in event management, many graduates go on to work in exciting positions with leading employers. You’ll also be prepared to continue on to graduate school if you choose to continue your educational journey.

Related Programs:

Rosen College students walking in outdoor hallway

Highlights

Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine and in the ShanghaiRankings for research.
Rosen grads have a 97% placement rate upon graduation — working for top industry employers, including Disney, Universal, Hilton, Marriott and the Orange County Convention Center.
More than $225,000 in scholarships are awarded annually to provide students with access to affordable hospitality education.
Study-abroad programs offer partnerships with 21 international universities, including Austria, Australia, Japan, China and the Netherlands.

Undergraduate Application Deadlines

Fall
May 1
Spring
November 1
Summer
March 1
Fall
July 1
Spring
November 1
Summer
March 1
Fall
March 1
Spring
September 1
Summer
January 1

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Course Overview

The Event Industry

Overview of meetings, conventions, special events and exhibitions including the roles of organizations and people involved in the businesses that comprise this industry.

The course focuses on the event planning process beginning with a needs assessment and ending with event evaluation.

Use of technology in the event industry to solidify processes and help people be more productive. Covers types of technology for different event processes.

Event Management Skills You'll Learn

  • Manage events from inception to implementation
  • Become an expert communicator — working with a wide variety of people on different teams
  • Work through and find solutions for challenges that may arise
  • Build a network of trusted professionals through classes and networking events
  • Learn how to be adaptable given the ever-changing landscape of the industry
  • Continue growing your professional skills and opportunities through development opportunities

Career Opportunities

  • Convention Service Manager
  • Conference Event Consultant
  • Event Venue Manager
  • Event Planning Advisor
  • Exhibits or Tradeshow Manager
  • Meeting Manager
  • Marketing and Event Coordinator
  • Sales Coordinator/Manager

Rosen College of Hospitality Management News

Colleges & Campus
Cynthia Mejia Named Dean of Rosen College
Mejia joined ֱ as a faculty member in 2013, bringing with her 20 years of industry experience in food and beverage and hotel operations management.
Colleges & Campus
ֱ Professor Shares Tourism Insight with United Nations
In honor of National Travel and Tourism Week, Rosen College Professor Robertico Croes reflects on a presentation he gave related to the observances’ theme this…
Arts & Culture
Celebrating Graduate Excellence in Research, Mentorship, and Scholarship at ֱ
Recognizing students and faculty for their outstanding contributions to the ֱ community.
Colleges & Campus
ֱ Celebrates, Honors Faculty with 2024 Founders’ Day Awards
Along with Pegasus Professor and Reach for the Stars honorees, more than 150 faculty were recognized for their commitment to excellence during the annual Founders’…

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